Increase Foot Traffic AND SALES WITH
LOCAL SEO SERVICES
THAT SENDS YOU TO THE TOP OF LOCAL LISTINGS
Local SEO services are designed to put you in front of the right people at the right time. If you’re ready to connect with highly motivated local customers, we’ll show you how.
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What is local SEO?
Local SEO is the process of optimising your online presence to become more visible in local searches.
Why is this important?
Because 46% of all Google searches have local intent.
That means people are using Google and Google Maps to look for products and services in their local area. “Plumber near me”. “How far to the nearest hardware store”. “Pizza restaurant opening hours”. These are examples of local searches, all focused on nearby businesses, opening hours, and directions.
Even better, 76% of customers who searched for a local business on their smartphone ended up visiting that business within 24 hours. More than meaningless rankings on a monthly report, local SEO services are designed to make you unmissable in your local area and the most appealing business when your customers are ready to spend money.
How you can use local SEO to send a stream of customers to your website
While SEO focuses on ranking Australia-wide, local SEO works by ranking you in a specific location. This process works similar to SEO where Google uses a set of ranking signals to provide the most accurate and relevant result for a searcher’s query.
What makes local SEO different are the ranking factors Google uses. Local SEO ranking factors include:
Local SEO ranking factors include:
- A Google My Business (GMB) listing
- Keywords used in your GMB listing
- Number and sentiment of online reviews
- Shares on social media
- Number of “check-ins” at your location
- NAP citations
Google knows when to apply its local SEO ranking factors when a customer’s search contains:
- A specific location (like a city, suburb, or postcode)
- The phrase “near me” which triggers a search based on a customer’s location
- A search made from a smartphone with GPS information
When customers go looking for local businesses, they’ll see results in search and on Google Maps. And with 62% of people disregarding a local business that doesn’t appear online, it’s crucial you can be found.
With our local SEO services, Google starts associating YOUR business with a certain suburb or city. That’s how you blow up your local profile, attract regular local customers, and boost your bottom line.
When customers go looking for local businesses, they’ll see results in search and on Google Maps. And with 62% of people disregarding a local business that doesn’t appear online, it’s crucial you can be found.
With our local SEO services, Google starts associating YOUR business with a certain suburb or city. That’s how you blow up your local profile, attract regular local customers, and boost your bottom line.
Local SEO turns clicks into customers
Every businessman and his dog wants to use SEO. But ranking in the #1 spot is useless if it’s not bringing you new customers and keeping the cash register ringing.
Local SEO services work similar to SEO, but with an added emphasis on your location. An SEO search from a customer might be “best pizza in the world”. If you run a restaurant, ranking for that keyword isn’t going to help you secure a booking for Friday night. But what if that search became “best pizza in Melbourne”?
Suddenly your customer is looking for a meal. They’re hungry. They have money to spend. And when you optimise your online presence for local SEO, it’s your business that can take the top spot.
Our local SEO services put you on the map...literally.
Don’t sell pizzas? No problem.
Local SEO works for any business with a physical location or any business that provides a service to a specific geographic area. 80% of local searches result in an offline purchase within 24 hours. So when your customers look for local businesses, we’ll make sure they find you.
Frequently Asked Questions About Local SEO
Let’s be honest, digital marketing can be confusing. So we’ve rounded up the most common questions about local SEO. Read on for a peek behind the industry curtain. Here’s what most marketing agencies would rather keep you in the dark over.
NAP stands for your business:
Name - Address
Phone Number
You’ll hear ‘NAP’ thrown around when talking about local SEO, but the concept is simple. Google uses your NAP as a ranking factor. And since your business info will be listed in multiple places online (your website, your GMB, industry directories, etc), you need your NAP to match on each platform.
Yes. The more places Google can find your NAP, and the more aligned each version is, the better your local SEO. At SEO Assassin, our NAP syndication service manually places your NAP in the most relevant and useful local directories. Not only does this bring you more traffic from people who find your listing, but it keeps Google happy and boosts your local SEO. Win-win.
Local SEO is an umbrella term for a range of optimisation strategies that help improve your visibility in local searches. Some of our most effective strategies include:
Optimise your website with quality local content
Create and optimise your Google My Business (GMB) listing
Create listings on relevant local directories and websites
Optimise for local voice search queries
Create keyword-rich location pages
Generate 5-star reviews from local customers
Looking to assassinate your competition? Claim an obligation-free strategy with the SEO Assassin today and find out how to implement a local SEO campaign that delivers killer results.