Carrum Downs Dental Group

Project Detail

Carrum Downs Dental Group is a dental clinic that provides comprehensive dental treatment to the people in the region of Carrum Downs and the area nearby it like Seaford, Patterson Lake, Langwarrin, Sandhurst, Skye, Frankston North and Cranbourne West. As their business was not online, they were not getting more patient visits. So, to take a climb in the digital world, Carrum Downs Dental Group hired SEOAssassin to build a website that exhibits all their dental services at its serving locations. We have designed and developed an elegant website from scratch.

ClientCarrum Downs Dental Group

Challenges-

1. To design and develop a website that demonstrate all the services, offers and has a facility that patients can Book an Appointment online
2. To be found in search result when a patient searches for any of their dental services
3. Setup blog and Promotion of its services
4. Get listed on Google My Business
5. Video Creation
6. Run Google Ads
7. Email Marketing

Solutions/Strategies –

1. We have organised a meeting with our client to take a note of all the concerns towards his website.And, to achieve this challenge we have built an elegant, user-friendly and responsive website that fulfils all the client’s requirements.

2. Our SEO first approach was to attract patients searching for dental services in the targeted location. With an extensive keyword research, we have optimized the entire website’s on-page SEO, and within a month we have hit the 1st page of Google Search Engine. For every month we have built quality backlink to increase its Domain Authority and Page Authority.

3. We have setup a blog in which every month 4 blog posts are being published; along with this every month we design a creative Infographics that is instructive to publish on the website. Promoted their services on high-quality website. We have also submitted articles and press release to the sites having a high DA and low spam score.

4. To rank locally, Google My Business is one of the best ways. We have a qualified team, expertise in the GMB. We have listed Carrum Downs Dental Group on GMB and have optimised the listing efficiently. It helps the business to rank locally.

5. Whiteboard animation video, animated video, explainer videos and promotional videos have been created for awareness and engagement.These videos have been promoted on many high-quality sites like YouTube, Vimeo and more.

6. To increase the number of leads our client wanted to run Google ads. To fulfil his requirement, we have setup the campaign in Google Ads and have achieved more leads in least amount of money. Here our goal was, not to waste our client’s money unnecessarily. So for this we have created search Ads and call only campaigns.

7. Later on our client came up with a new requirement of Email Marketing and Newsletter. We have successfully ran the email campaign for their patient’s birthday wishes and monthly newsletter and got good reponse from this.

Results –

From past years the client’s website is always on the top in the search results for all its dental services and have increased the number of patients visit. They are now ranking on the 1st page globally and locally as well.
To analyse the traffic we have setup Google Analytics account, and also Google Webmaster account to keep a track on the website issues. We have noticed that the website traffic has increased consistently, and the client is bloomed with our service as we give him virtual assistance also.