Google has many ranking factors that affect your rankings and the organic traffic of your website. SEO is the process of optimizing your website for search engines and has three main categories of ranking factors. These categories are on-page SEO, off-page SEO, and technical SEO. In these posts, you will read about the first category, eleven ranking factors, and how on-page SEO services can help with these tasks.
What Is On-Page SEO?
On-page SEO includes rankings factors that are relevant to your content and your website pages. Search engines crawl your website to find new content and get your updates. Then, they rank your posts and pages based on the available information.
Search engines can't rank your site if it does not have any content. So, many factors and metrics that focus on the content are important for search engines. For example, they use keywords to understand your page topic and determine the quality of the content from the length, images, links, and more. Some technical parts of a page can be part of both technical and on-page SEO because they affect your content.
Why Do You Need On-Page SEO?
The obvious answer is that most on-page SEO rankings factors are critical for search engines. So, your on-page SEO will affect your traffic and any other part of your SEO. Most big websites and SEO experts focus on producing quality content before thinking about backlinks or any other external ranking factor.
Search engines want to deliver quality content to their users. So, they have created a system to figure out the topic and the quality of your website. If your website is not good enough for a specific keyword, they will put a competitive site in that position.
Also, on-page SEO will add value to your website and attract new visitors from different sources. If you get ranked on Google's first three positions for any keyword, you have probably published epic content for the specific keyword and offer a great user experience. By striving for good on-page SEO, you get multiple benefits.
11 Ranking On-Page Factors
If you can apply the following tips on your content, your rankings will improve. Also, your site will outrank many competitive websites that don't apply these factors consistently.
1. Add A Keyword In The Title Tag
Title tags are visible to the search result page. This is what the users of Google and other search engines see as the title of your page. The title tag is an important ranking factor for several reasons.
First, it helps search engines and users to understand the topic of your post or page. So, they will rank it under relevant keywords.
Second, it will determine the click-through rate on the search result page. If the title is interesting, you will get more traffic, and Google will increase your position. However, if your title tag is not relevant to your content, Google will figure it out from the users' behavior, and your rankings will suffer.
2. Add A Keyword In The Meta Description
The listings on the search result page have a description below the title tag. It is the meta description and affects the click-through rate as well. Of course, the meta description is not as visible as the title tag because it is displayed in a smaller font.
Search engines will use any keywords included in the meta description to improve your rankings. Every post and page on your site must have a title tag and meta description, or search engines will use the first lines of your content. They should be unique to the page.
3. Optimise Your Headline
A headline is not the title tag. While it can be the same in many cases, the title tag is what people see on the search result page. However, the headline of your web page can be different. In both cases, you need to include your main keyword and try to make them compelling to get more attention, encouraging the user to read more.
When you decide to create a new web page or blog post, writing an enticing headline should be your first task. It increases the chances of keeping the readers on the page and will affect your on-page SEO.
4. Add Header Tags
Header tags or subheadings are used by bloggers to split the content into smaller parts. They improve readability, and search engines use them to get more keywords.
So, you can help your rankings by adding keywords in the header tags. Also, it's possible to do that many times in one piece of content if we assume that they make sense.
5. Publish Quality Content
It is not easy to determine the quality of your content just by reading it. Google uses many metrics to figure out if people like your content.
Google Analytics includes metrics like bounce rate, the average time of a reader on the page, and pages per session. When people don't click the back button and decide to read your content, Google assumes that they like it. Other quality factors are the total length of the article, the number of internal links, and the number of the images.
6. Keyword Density
Keyword density is how many times you include a keyword in the content compared with the total number of words. It can be a tricky ranking factor because if you include too many times a keyword in the content, it can be considered as spam.
On the other hand, there are no penalties for using a keyword fewer times. Many SEO experts suggest including a keyword in the first paragraph and then write the content naturally.
7. Image Optimization
Google wants to understand your images and why they are relevant to your content. When an image is relevant to the main keyword, you have more chances for better rankings. You can fill in the keyword title of an image and the alt text. Your keyword should be included in the alt text.
Also, you must avoid too large images because they can slow down your page's loading time. You can start by using smaller images or optimizing the size of the ones you already use.
8. User Engagement
Some of the factors that are mentioned in the quality of the content like bounce rate and pages per session show the engagement of your content. Another important metric is the comments on your posts. When you get comments, Google assumes that your posts are interesting enough to attract your target audience.
9. Add Internal and External Links
Most authority websites that dominate search engines have plenty of links on their pages. These links can be both internal and external if they add value to the content. An Internal link a link that sends the visitors to another page of the same domain name. An external link is a link that sends visitors to another website.
For example, you can check sites like Wikipedia and wikiHow that do extensive link building. They show their resources to their visitors, give credits to other websites, and send traffic to other relevant pages for further reading. Search engines appreciate relevant links to other pages or other authority sites. They are important as a quality factor.
10. Copywriting Factors
While there is no specific ranking factor that focuses on copywriting, pages with better readability, headlines, and images tend to get better rankings. If your reader doesn't understand your content, they will leave your site.
So, you need to make sure that there you break down the content with subheadings, avoid grammar mistakes, have great readability, have compelling headlines, and your images look nice with the design of your site.
11. Page Speed and Design
These elements are more relevant to technical SEO, but they will affect your website's user experience and readability.
Starting with the page speed, you will lose many visitors with a slow website. If your bounce rate metrics are too big, you can test the site speed on PageSpeed Insights and start fixing the problems it identifies.
Second, the design will affect readability. If the colors and the shapes of your theme don't help the visitors to focus on the content, they will click the back button. Usually, black letters and white background can be enough.
Do You Need Professional On-Page Services?
While it is possible to do all the above by yourself, an SEO expert will do a better job and can help you to get the maximum from your SEO. It takes good copywriting skills, right keyword placement, and some understanding of your site's technical parts.
It is not easy to take care of all the SEO tasks of a website. For this reason, many website owners waste opportunities by missing critical elements or not optimizing their websites. So, getting professional on-page services will help you to reach more potential customers on search engines.
These were eleven important on-page ranking factors that can improve your site's performance on search engines. Some of them take small fixes into your existing content, while others require more skills and work. In both cases, it's important to follow these rules to get the best possible results.
The SEO Assassin