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14 Ways to Build a Winning SEO Strategy on a Small Budget

SEO is not just reserved for big brands, but every small and medium business can get a share of the organic traffic as well. This post includes fourteen ways that you can use to build a winning SEO strategy, even if you start with a small budget. You can try these methods by yourself, or we can help you apply them to your business.

You Need A Plan Based On Research

Research must be a part of your SEO strategy consistently. You need to research your competitors, audience, new trends, and anything that can affect your rankings.

In the beginning, your research must focus on your niche. By typing a few keywords in Google and check the best results, you can learn many things about what works in your niche. You can get information about the type of content that works or what topics get the most engagement. The more information you get, the easier it will be to follow the next steps on this list and create a good plan.

Who Is Your Target Audience?

Your target audience has specific demographics, preferences, problems, and habits. If you can understand how they think, you can adjust your strategy to their needs. The easiest way to learn more about them is by answering a few questions.

  • Who are they?
  • What content do they like to consume?
  • What are their problems?
  • What do they want from your products or services?
  • How can you help them?

If you can answer some of these questions, you will create content that they like, target the right keywords, use words that motivate them, and help them to achieve their goals.

Go For Some Free Tools To Establish Your Baseline

Many free tools can help you to save money and get the right data for your SEO strategy. For example, you need keyword tools like Google Keyword Planner if you have an advertising account on Google ads, Ubbersuggest, and that have a free and paid version. These tools give you many keyword suggestions and metrics.

Next, some tools that check technical parts of a website like Google Search Control and Google SpeedPage Insights. They give valuable data and show you costly problems that you can fix.

Google Analytics and Google Search Console need to be your best friends

Most online businesses and website owners use these two tools. Google Analytics shows your traffic. You can install it by adding a piece of code on your website, and then you can track every visitor. It includes the traffic source, their demographics, and their behavior on your site.

Google Search Control checks the technical performance of your site and your rankings. You can see if there are any errors on your pages and get detailed data from the search results like impressions, clicks, and rankings on each device. More importantly – which keywords are bringing visitors to your site.

Select Keywords with Reasonable Traffic and Low Difficulty

There is no value from you or your visitors to target keywords that have no searches. So, when you select keywords, it is obvious that they must have enough traffic. If you get ranked on the first page of Google, you will get a part of this traffic.

The difficulty of a keyword has to do with the competition and the rankings on the first page. If you see only big brands on the first page, it will not be easy to outrank them. Another part of the difficulty is the quality of the content that you need to create. The Google keyword planner does provide of difficulty – low, medium, or high; this is also another good indicator.

Set Realistic Targets

Many businesses have unrealistic targets when it comes to SEO. They may believe that they can outrank huge brands or expect to get results in a short time. Setting the right targets will help you to grow and have patience through the process.

If you try to get ranked for high traffic and competitive keywords, the chances are that you will be on the second or third page for a long time. But only the first page gets enough traffic. Also, SEO is a long-term strategy. Google takes time to rank your content and give the results you deserve, but it will rank your content in the future.

The targeting of lower volume – low competition keywords does give you ranking opportunities in a shorter time frame; therefore, a mix of keyword difficulty is the way to go.

Research Your Competitors

You can learn from your competitors who out rank you for the search terms you are targeting. Most SEO experts are aware of different strategies around the internet. When you find something that works for someone else, it will probably work for you.

However, you don’t want to mimic them. The goal of researching your competitors is to get ideas that you can use. For example, if a new topic works well for someone in your niche, you can target it with an article from your point of view. You can get ideas for technical parts, design, and monetization methods as well.

Upskill Yourself or Your Team

Your results depend on the performance of your content and your website. So, if you improve the skills of the people that work on these parts of your site, you will get better results in the long-term. Also, by learning useful skills, you may save money because you do not have to outsource relevant tasks.

Some important skills for SEO to consider are content creation, keyword research, copywriting for titles and descriptions, using analytic tools, and technical skills like web design and coding.

Technical SEO First

Technical SEO includes all the technical parts of the site. For two helpful tools, you can use Google Search Control for errors and Google PageSpeed Insights for problems that slow down your website. If you find any errors in these tools, you can start fixing them one by one.

Technical SEO is an important part of SEO and includes many ranking factors. All the technical elements of a site affect the user experience that will determine your rankings. If the visitors can’t load your pages or read your content easily, your rankings will drop. To get a complete list of your website errors, using a paid tool like SEM Rush, AHrefs or woorank is worth considering.

Sort Out The Meta Data

When we talk about metadata, the focus goes on the meta title and meta description. These two elements are what Google’s users see on the search result page. So, you have an opportunity to use the right words to get more clicks. The results that get more clicks will increase their position on the rankings.

Many free plugins for WordPress can help you to add metadata on every page and post of your website. (most Content Management Systems [CMS] have the capability to add meta data) Through practice, you will figure out that some words work better than others like power words or numbers on the meta title.

Optimize Your Current Pages First

If you have already published content, make sure that you get the maximum from each page before you create new content. You can add metadata, include the main keyword on the content, and improve the content or add images if needed.

Optimizing your current pages is more important when they already get some traffic. The chances are that a few positive changes can boost their position on search engines.

Sort Out Your Local SEO

Local SEO is a great way to get more leads and clients from your area. However, it requires a different approach than the standard SEO. You need to target keywords that include the name of your area or city and get backlinks from local niche directories and review sites.

Google gives the option to create a listing on Google My Business for your business. Then, it will display your business on local search for users that look products near them and instructions.

Local SEO

Look for More Content Creation Opportunities

There are unlimited content ideas and opportunities to produce content in most niches. For example, each piece of content can give you plenty of ideas for internal links. Another source of content ideas can be the research in your niche and competitors. Every new page with quality content adds value to your website and your existing pages. Set up Google Alerts for topics related to your business, for problems your customers encounter.

You can also publish content on social media and other platforms with quotes, small pieces of content, images, and videos. Break your existing content into pieces and share them through different platforms. Shares and engagement on social media can improve your rankings and grow your following.

Create A Backlink Strategy

Quality content will generate backlinks in two ways. First, some websites will naturally link your articles as a source of information. However, you will get better results if you have the following backlinking strategy.

The second step is to check the backlinks of your competitors. Check the linked content and the sites that have given them a backlink. Your strategy should be to create a better and updated piece of content on the same topic. Then, you can contact these websites and offer them a better alternative. Many of them will add a backlink to your content because it is a better resource for their audience.


You can use the suggestions above to improve your SEO performance. Many big brands already use many of these tips and get results. We can help you apply these methods or take care of your whole SEO strategy. Why not start with a Free SEO Analysis – you’ve got nothing to lose, we’ll give you an honest assessment – no hard selling here, its not our style.